PortuConnect - Estabelecimento de uma plataforma para melhorar as relações comerciais entre Portugal e o resto do mundo

The research project focuses on analysing and developing intercultural competence in the Portuguese business community, with a focus on the impact of this competence on international business. The main research questions are:

• What is the status quo of intercultural competence among the Portuguese business community, assessed through surveys and interviews with companies from different sectors?
• What are the main obstacles that hinder the strengthening of international business between Portugal and other markets, with initial attention to China and the Middle East.
• How can we create appropriate content and a MOOC course to improve the intercultural competence of the business community in Portugal.

The project's objectives include the production of academic articles, book chapters and editorials on international business in Portugal, with the aim of consolidating scientific knowledge and supporting the raising of external funding for the next phase of the project, both nationally and internationally.