PortuConnect - Estabelecimento de uma plataforma para melhorar as relações comerciais entre Portugal e o resto do mundo

This research project focuses on analysing and developing intercultural competence within the Portuguese business community, with a particular emphasis on its impact on international business. The main questions addressed by this project are:

What is the current state of intercultural competence within the Portuguese business community, as assessed through surveys and interviews with companies from different sectors?
What are the main obstacles hindering the strengthening of international business between Portugal and other markets, with an initial focus on China and the Middle East?
How can we create suitable content and a MOOC (Massive Open Online Course) to improve the intercultural competence of the business community in Portugal?

The project’s objectives include the production of academic articles, book chapters and editorials on international business in Portugal, with the aim of consolidating scientific knowledge and supporting the acquisition of external funding for the next phase of the project, both nationally and internationally.